8 HYPE MARKETING TACTICS SURE TO BACKFIRE

1. Scarcity Creating a sense of urgency due to a (false) short supply. Examples: “Only 20 units left.” “For the first hundred callers.” 2. Celebrity Endorsements Using celebrities to sell your product. Examples: Michael Vick for Nike or Carrot Top for 1-800-CALL-ATT 3. Social Proof (Testimonials) Creating a comfort level for new prospects by showing that other consumers...

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